Average Time Spent Marketing A Property

Dear Home Owner,

There is a lot that goes into selling a home . . . a lot more than most people realize. When it comes time to make a decision about one of your most important assets, you need to have confidence in the realtor you choose. 

As one of Arlington’s top local realtors, I work hard to make sure you get what your home is worth.  I have developed a detailed marketing plan to ensure that everything goes as smoothly as possible from introduction to close. 

To show you just how my staff and I spend our time working for you, we have compiled a list of the steps we take to make sure selling your home is an enjoyable and profitable experience. The following list includes just the man hours involved in selling your home. Not only do you get the benefits of knowing our plan works, you also get the support staff to back it up, at no additional cost! As you will see, we are solely devoted to getting your home sold quickly and at the highest possible price.

Sincerely,

Aaron Seekford

 

To better explain Aaron's listing services, he has put together a menu of time spent with respect to marketing your property for sale. Any other agent that you consider interviewing should provide a similar list. (Times are approximations only. )

 

Marketing Menu of Services:

Prepare pre-listing packet and deliver ................................................................................................. 37 minutes

Prepare comparative market analysis ................................................................................................ 59 minutes

Study and analyze market data ............................................................................................................30 minutes

Drive by comparable properties ...........................................................................................................34 minutes

Prepare personalized market program .............................................................................................. 66 minutes

Travel to appointment ......................................................................................................................... 30 minutes

Appointment time .............................................................................................................................. 90 minutes

Complete listing data and contracts ................................................................................................... 32 minutes

Input listing in multiple listing computer .......................................................................................... 25 minutes

Input and launch marketing plan ...................................................................................................... 94 minutes

Install sign, lockbox, take photos, measure property ......................................................................... 52 minutes

Create marketing ads and home brochure ........................................................................................ 90 minutes

Design and prepare “Just Listed” E-flyer............................................................................................... 22 minutes

Record and prepare the Drip Marketing System ................................................................................ 31 minutes

Prepare and create Internet ads ......................................................................................................... 20 minutes

Prepare mailing labels and process “Just Listed” postcards ............................................................... 85 minutes

Contact top agents with new listing information .............................................................................. 90 minutes

Pick-up sellers’ disclosure and set up brochures ............................................................................... 24 minutes

Research mortgage information .......................................................................................................... 17 minutes

Start 10-day program and send first letter .......................................................................................... 15 minutes

Prepare and set up co-op instruction and log..................................................................................... 18 minutes

Set up back end management file system .......................................................................................... 135 minutes

Prepare bi-weekly E-mail ad................................................................................................................... 57 minutes

Prepare monthly newsletter ad ............................................................................................................ 25 minutes

Proof ad and process corrections ....................................................................................................... 20 minutes

Prepare and deliver showing stand ..................................................................................................... 53 minutes

Marketing/staging walking homes tour .............................................................................................. 25 minutes

Reprint ad restock flyers ..................................................................................................................... 44 minutes

Check signs and property weekly ....................................................................................................... 80 minutes

Upload new documents to backend.................................................................................................... 45 minutes

If problems, research and correct ...................................................................................................... 25 minutes

Research land variances on acreage lot size ...................................................................................... 60 minutes

Feedback from showing (averages 5 attempts per showing)............................................................ 518 minutes

Prepare and log feedback responses ................................................................................................... 37 minutes

Print IVR report and log findings ........................................................................................................ 31 minutes

Follow up on IVR calls ....................................................................................................................... 105 minutes

Prepare sellers’ weekly report ........................................................................................................... 88 minutes

Call sellers weekly with update .......................................................................................................... 60 minutes

Additional consulting calls with seller ............................................................................................... 30 minutes

Set up co-ops for showing home ......................................................................................................... 111 minutes

Launch marketing plan for an open house ......................................................................................... 32 minutes

Hold open house................................................................................................................................ 180 minutes

Follow up with open house guests (prepare and mail cards) ............................................................. 75 minutes

Set up Realtors’ luncheon .................................................................................................................... 34 minutes

Design Realtors’ luncheon flyer .......................................................................................................... 52 minutes

Host luncheon ................................................................................................................................... 180 minutes

Prepare comparative market analysis for 30-day research ............................................................... 124 minutes

If needed, re-appraise property condition ......................................................................................... 47 minutes

Get bids for repair work as needed ................................................................................................... 182 minutes

Review bids, present to seller............................................................................................................. 60 minutes

Meet workers as needed .................................................................................................................... 180 minutes

Remake and reissue flyers ................................................................................................................... 83 minutes

Review offers ....................................................................................................................................... 60 minutes

Prepare seller's net sheet .................................................................................................................... 26 minutes

Present offers ...................................................................................................................................... 60 minutes

Negotiate contract .............................................................................................................................. 90 minutes

Review and create negotiation strategy .............................................................................................. 33 minutes

Finalize offer ........................................................................................................................................ 63 minutes

Complete contract review and sign contract ..................................................................................... 60 minutes

Total minutes worked in 30-day period ........................................................................................ 4,131 minutes

 

 

 

 

 

 

 

Prepare closing instructions ............................................................................................................... 66 minutes

Review contract, review legal issues ................................................................................................... 58 minutes

Input pending data in MLS ................................................................................................................. 17 minutes

Process earnest deposit check ............................................................................................................. 30 minutes

Makes copies of contract for all parties .............................................................................................. 38 minutes

Launch and customize closing plan ................................................................................................... 62 minutes

Process and deliver complete file to lender ........................................................................................ 45 minutes

Process and deliver complete file to title company ............................................................................ 19 minutes

Phone calls (15 calls each day @ 10 min. each for 30 days) .............................................................. 4,500 minutes

Set up whole house inspections .......................................................................................................... 61 minutes

Meet inspectors and buyers for whole house inspection ................................................................. 180 minutes

Travel time ........................................................................................................................................... 30 minutes

Meet property appraisers.................................................................................................................... 88 minutes

Travel time ........................................................................................................................................... 30 minutes

Prepare and review market comparables for appraisers ................................................................... 97 minutes

Prepare and mail closing instruction letters ....................................................................................... 23 minutes

Review inspection report .................................................................................................................... 65 minutes

Prepare inspection notices ................................................................................................................. 29 minutes

Re-negotiate contract due to inspection report ................................................................................. 120 minutes

Get three repair bids per repair request ............................................................................................. 90 minutes

Meet contractors to receive repair bids .............................................................................................. 75 minutes

Review repair bids with Seller ............................................................................................................ 60 minutes

Meet repairmen to complete repairs................................................................................................. 180 minutes

Update Client Mgmt;. System .................................................................................................................. 57 minutes

Prepare closing notices ....................................................................................................................... 48 minutes

Review any last contract pages ............................................................................................................ 31 minutes

Weekly follow-up with lenders to track buyer’s loan ........................................................................ 60 minutes

Prepare closing instructions ................................................................................................................ 63 minutes

Weekly follow-up with co-op agent to track file ............................................................................... 60 minutes

Set up time for closing and notify all parties ..................................................................................... 69 minutes

Negotiate contractual issues and problems ...................................................................................... 120 minutes

Order closing statement for review..................................................................................................... 25 minutes

Review closing statement for correct figures ...................................................................................... 58 minutes

Prepare commission statements ......................................................................................................... 15 minutes

Compile all bills and receipts ............................................................................................................. 62 minutes

Re-negotiate any closing walk-thru issues .......................................................................................... 65 minutes

Install sold sign .................................................................................................................................... 30 minutes

Notify parties of closing figures........................................................................................................... 30 minutes

Correct closing figures ........................................................................................................................ 28 minutes

Prepare closing packet ......................................................................................................................... 33 minutes

Deliver key to closing .......................................................................................................................... 30 minutes

Pick up sold signs, lockbox and keys ................................................................................................. 27 minutes

Go to closing ....................................................................................................................................... 90 minutes

Time and mileage to closing................................................................................................................ 30 minutes

Follow up calls ..................................................................................................................................... 35 minutes

Thank you letters ................................................................................................................................. 33 minutes

Sold notices to MLS & other sites........................................................................................................ 15 minutes

Email review/comment link ................................................................................................................ 12 minutes

Referral letters to past clients.............................................................................................................. 36 minutes

Donation to March of Dimes............................................................................................................... 30 minutes

Close out file ....................................................................................................................................... 60 minutes

Prepare HUD 1, tax letter..................................................................................................................... 33 minutes

Total minutes worked in 30 day period ....................................................................................... 7,248 minutes

Back to Top